Prediction of trending technology embellished
In the recent times, we kept hearing about the terms like the cloud, AI, Machine learning, the blockchain, NLP these technologies are going to be the big future and we will experience it bigger and better this year.
The emergence of these disruptive technologies has become the center of discussion around the world, companies are dreaming their future with these technologies, and we must accept the fact that these technologies are likely to dominate the world in the coming year.
Using AI with data analytics:
Churning out data and using that data to predict user action will help in marketing the products in a better way for instance e-commerce portals want to know the buying pattern of their customers what they search for, how they search for and how the customers are moved to their sites to convert them into active buyer so thereby to increase the conversion rate, using AI, Machine learning and Business Intelligence these companies analyse their sales data and correlate their revenue which becomes more comfortable for them to perform and that makes the mainstream businesses to move faster and better.
Adoption of chatbots in service and support:
The automated human-like chatbot responders have been exposed in the market a few years back however they are becoming a significant part of the mainstream business especially when we look into the customer service and support these chatbots are not equipped with consistency physically and mentally, but they predict and respond based on the history they gathered from the customers they store the information and data queries from the incoming customer and save it up for the database purpose.
This is the immense technology the mainstream business has been waiting for; the natural language processing makes the work at its ease, the computer itself can complete the task without the intervention of the human indulgence we can use the natural language to command over the computer to get things done. Which is impossibly impeccable.
Everything is being digitalized so has to be the data. Every single business process, transactions, and information are transmitted digitally where there are many misuses happens so now there arises a general awareness among the countries to concentrate more on the data protection. Every nation is coming up with the secured alternates for the privacy issue to prevent data abuse and to enhance the General Data Protection Regulation.
During the earlier stage, the adoption of cloud data center strategy was under a diplomatic understanding, but scenario changes when technology hit hard during 2018. Companies started investing heavily in the cloud infrastructure the companies who have adopted the cloud technology final feel confident and comfortable with cloud even governments are moving towards adopting cloud security for facing non-sensitive data and information.
World of blockchain:
Blockchain is an impeccable technology where the whole concept is out of our imagination the way blockchain mechanism is encrypted is the reason for its hike its independent stand-alone stability when it comes to the data security is mind-blowing during the initial stage blockchain had negative remarks however the technology is immense in its way it’s how we human utilise it. Already we can see the blockchain adoption in the field like financial areas and healthcare where data security is at stake.
All these sophisticated security solutions like AI, machine learning, blockchain transform the entire system. These technologies are the big future and the coming year is going to celebrate these adoptions and utilize the best of it for the development and the betterment of the system.
Digital Marketing11 Jan 2022 | Keren Emil
Top Digital Marketing Trends of the Year 201712 OCT 2017