How Influencing is Blockchain Technology in Search Marketing?
We have been practised with the term blockchain frequently in the recent times, when we utter this word most of us relate it to the world of cryptocurrencies, finance, and digital money, blockchain is a technology which supports bitcoin which is mainly used for secured and unhackable money transfer but what majority of us don’t realize is blockchain has an impeccable factors to disrupt and evolve in other sectors too. One of the promising areas is digital marketing.
Formerly internet was termed to transfer information but later it has taken a curve on the life of its own and was developed to play all parts of life starting as entertainment hub, ads, news and has become the walk of life, in a similar way blockchain would get transformed into something of our walk of life. It is not only programmed to record financial transactions but virtually everything of value.
Blockchain Technology in digital marketing
Blockchain-based protocols can change the system followed for online ad purchasing, delivering, measuring and valuing. It can accurately allow accurate data on the ad tracking front for the better results. Below are some interesting factors how blockchain can influence the marketing industry.
Building Trust –
The primary factor in online advertising is the questioning whether the stats are accurate when we calculate every click on the site, it is considered as counting the active customers or bots are faking us or hired “clickers” so that the provider can charge higher rates. But with blockchain technology, everything can be tracked because it’s transparent and encrypted through which companies can monitor whether the ads being targeted to the relevant audience which can save millions in ads each year. They can cryptographically secure impression tracking and pay for what they utilized.
Generally, in the digital marketing world, many central authorities connect the advertisers with the website owners by which it helps advertisers run ads on websites via the central authorities network. So these middleman plays the role of trust in the advertisers and website owners through which they take a cut of profits. Blockchain can do better in this section it can shake up the market so much that the companies can pay the targeted audience directly to view their ads skipping the ad buy process by using the micro-currencies companies will target the real audience attention, and they will be proving they have got the attention before the currency is exchanged.
Blockchain’s digital ledger gives tamper-proof openness for every product that will allow the buyer to check where the product has come from and who has handled it and is this a legit this gives an enhancing customer experience, it does the lot more than trust it registers the brand.
Companies need to integrate it into their website to acquire the possibilities of blockchain which will involve their developers and SEO’s which will gain the organic search benefits and the details about the transaction and will create a compatibility with the website and content management system, already most of the companies have started to explore this impeccable technology.
The concept of blockchain has a misconception of using only for the transactions but it has the power to disrupt our world on many forms, and marketing is one of the new section it’s a way more advanced and positive loaded leisurely, smart way to adopt and cherish it. Still the lot more to explore with this high technology.
Digital Marketing30 MAR 2018 | Keren Emil