Are you aware of these content marketing trends for 2019?
The world is constantly changing every day so as the marketing strategies and techniques. Every day new tools and technologies are introduced in the market thereby leave the old tradition and tactics to spin around for a new solution. Audiences are not like the early old days they are so much exposed to more content in social channels thereby the quality of the content, and the marketing tactics have been increased day by day.
All the changes that took over in these recent years have one thing sure that is content marketing. The worth of content marketing worth more than 400 billion.
It is an approach to marketing strategy focused on creating a relevant, consistent content to attract and retain the audience which directly drives to profitable customer action.
So, it’s not a four or five random social media feeds; you must have a bright idea on what is to be accomplished and how it is supposed to be your objectives which make you move closer to the audience.
Your content must be explicitly benefitting a defined audience, take a analyse on what are the needs, interests, likes, dislikes, trends, questions, of your prospects? Moreover, check out the trends that will shape your company in 2019.
Content marketing is becoming the future
Content marketing is a new phenomenon. In the early days, content marketing was not so much into the limelight. However, later when the strategies change the brands understood the opportunity of the two-way conversation with the audience. Thereby it became the future, and the brands understood the importance of marketing using the content as their strategy.
Engaging the audience
Social reach in sharing authentic content from a particular brand’s audience and also influencers can help brands to connect with the targeted audience and to build a healthier relationship. By relying on the user-generated content, you can make stronger engagement with your audience. By setting up a simple hack like hashtag and targeted keywords, you can widen your base and also create your sense of community.
AI and Chatbots will make it personal
Many companies started using chatbots to help out their customer interaction and services. With the help of this technology evolution, you can use voice or text to enquire to bots, and that will respond you with everything you were looking for. Through this bot technology, you can provide a superior customer service you can always use the two-way conversation that will boost your business in many ways.
Brands have started using the platform like WhatsApp, Facebook Messenger, to communicate with their consumers since these tools are fast and utilized in common but no one likes to wait for a response for too long over the phone. Chatbots are making automatic reactions to the consumers and guide them to what they look for. These chatbots use machine learning to find the correct response.
Chatbots can respond 24/7 they are always sticking to the point, and they never lose their patience. Chatbots can react to a different user at the same time, therefore, there is no delaying time the customer feels like he is being guided and taken care of, the advantage is chatbot doesn’t cost a colossal fortune you can use Facebook bot tools like the wit.ai bot and explore the new way of engaging your consumers.
Live Video marketing
Video marketing exists from late 2000 however it has got into the limelight in recent years due to its positive impact and influence in the market. Therefore, video marketing will remain a trend in 2018 with proper content to trigger website traffic, search engine rankings and user engagement.
2018 is, and it’s time to get out from the old techniques and use new technology, tools, and strategies that would bring your business more productivity and user engagement. You have to watch out for the latest features for your digital marketing platforms and create more personalized and innovative campaigns for your targeted audience.
Identifying your target audience better with these technologies and serving them with what they need with the use of these predictive analytics and machine learning would always work for your business, make sure what the world needs so that you can always stay ahead and compete your competitors.
Digital Marketing17 DEC 2018 | Rachel