Website Strategy

Website Goals

Creating an effective website strategy starts with understanding your goals and the journey of your target audience. Then, you can develop the pages and pathways to help your target audience move from the homepage through the specific page.

When designing and building an effective website strategy, deciding the primary goals you want to achieve and understanding the needs of your target audience should be your first order of business. Through this, you can make data-driven decisions on the pages, user experience, and conversion paths needed to accomplish your goals.

Start by putting yourself in your target audience's shoes and deciding what they want and need to do to meet your business goals when they land on your website. From there, you can easily create the pages and pathways that will help them move from the homepage to the specific pages.

Don't forget to highlight your product or service pages, offer a page to learn more, and ensure it's easy to find your prices. With the right strategy, you'll be on the pathway to achieving your goals and satisfying your target audience.

Content Review

We believe a well-planned website design strategy is the foundation of a successful website. By taking inventory of your content and carefully considering how it should be organized, you can create a website that helps you reach your goals.

A thorough checklist of your website's content is a crucial step in developing your website strategy. With the help of SEO tools and other tools, our website team can crawl your existing website and analyze and export the data for further analysis. We then work with the business team to determine which pages should be kept, combined, or removed to achieve their goals and facilitate the buyer's journey.

This inventory will help us create the ideal website structure, including navigation menus, the organization of information, and footer content. A well-planned website structure is a foundation for a successful website, and taking the time to inventory and organize your content properly is essential for achieving your goals.

Story & Values

Website content is about framing a story that resonates with users. At Smartladders, we create page strategies that focus on the company's overall story and value while maintaining a strong focus on the individual user journey.

Starting with the purpose of each page, we think through what information a user would need to make a comfortable decision. It involves reducing noise and ensuring the next step in the user's journey is as straightforward as possible.

"How did the user end up on this page?" and "what information do they need to be comfortable taking the next step?" help us determine what content should live on the page, what calls-to-action should be featured, and how to ensure the user moves through their journey.

Page strategies may take different forms, from simple notes of different sections for each page to sketches of the page for those who are more visual. Ultimately, the goal is to create a story that helps users and encourages them to take action.

Video & Contents

Ultimately, your website is the ideal place to showcase the power of video and deliver interesting content to your audience. Assure your website strategy accounts for a way to find quickly and host videos and publish new content. Videos can be incredibly effective when connecting with your target audience, and having videos on your website can significantly boost your overall marketing success.

As mentioned, video is an absolute must-have to achieve successful marketing results. However, it would help if you had a specific strategy for the types of videos you create and which pages they will live on. It includes educational videos, employee videos, product/service page videos, landing page videos and testimonial videos.

Each type of video should be included in your digital strategy and featured on your website. They are important for connecting with your target audience, and having them on your website can make a massive difference to your overall marketing success.

Setup & Launch Plan

A well-thought-out technical setup and launch plan are essential to ensure a successful website. Taking the time to understand the technical requirements and plan out the launch can make all the difference in the success of your website. The first step is identifying the functionality needed to support your website strategy, then determining the best platform to support it and planning the launch.

With the proper planning, your website launch will be a success. It is essential to have a well-planned technical setup and launch plan for your website to succeed. The first step is identifying the necessary functionality to support your website strategy. It may include integrations between tools, support for e-commerce, interactive functionality, forms and contact collection, subscription and email follow-up, video hosting platforms and tools, and database functionality.

After these needs are identified, it is essential to determine the best platform to manage your website for all these elements. Finally, it would help if you planned out the launch of your website. It includes creating a checklist of the basics needed for every website launch. With the correct planning, your website launch will be successful.