Marketing Analytics

Analytical tools to keep a check on and conveniently monitor and report all your marketing campaigns at one place.

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Cultivating New Ideas

Business Challenge

Ticketmaster wanted to help their clients harness data to personalize their outreach, helping to drive ticket sales, retain season ticket holders and create up- and cross-selling opportunities.

Transformation

Ticketmaster launched a new digital marketing automation offering called TM Engage. Powered by Campaign, TM Engage helps Ticketmaster’s clients deliver personalized messages to fans.

Results

  • Enhanced the fan experience with tailored content, helping to drive ticket sales.
  • Created new up- and cross-selling opportunities via greater fan engagement during events.
  • Nurtured season-ticket holders and encourages more people to renew each year.

Ready to learn more about what we can do for your business?