How Important HTML tags for SEO?

Posted by: Smartladders | 09-10-2017

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In this Digital Market, the influence of html tags has its priority even in the case of SEO. If you are a beginner or Intermediate, the purpose of using tags is to customize your content portion on your website and also to increase the traffic rate of your website. When it comes to SEO, html tags especially Meta tags provides the complete information about your page description, examine the content and keywords. If you are about to make a strong SEO campaign undoubtedly, you must have knowledge on some of the important html tags that will help you to run a successful SEO campaign. We have gone to several marketing professionals on concerning every SEO beginner and Intermediate and brought up some of the common html tags that are widely used in SEO campaign. One of the promise of this page is to explain some of the important tags that are broadly used by SEO Marketing Professionals. Let us take a quick look at each in order to bring out the answer for the question raised by many professionals.

 

Title Tags:

Title tags are used to describe a page’s topic which is an essential part in a page where its widely used by Search Engines to display for a given result.

<html>

<head>

<title>HTML Reference</title>

</head>

<body>The content of the document……

</body>

</html> 

 

How are Title Tags Important for SEO?

Since, title tags are considered as one of the important factor of On-page SEO where it is the result given by the search engines when a user searches for specific topic. As per the search engines like Google it doesn’t requires your title tag that matches exactly in order to interrupt a page subject matter. On a research found that, title tags with keyword optimized has a better ranking. As mentioned, search engine will contrast your title tag with other content on your page to ensure keyword consistency when it opts to index and rank your site. Thus, it plays a crucial role in SEO.

 

Meta Tags:

Meta tags are of text that describes a page’s content, little content that helps the search engine to demonstrate what the page is about.

 

Example:

<head>

<meta charset=”UTF-8″>

<meta name=”description” content=”Free Web tutorials”>

<meta name=”keywords” content=”HTML,CSS,XML,JavaScript”>

<meta name=”author” content=”John Doe”>

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

</head>

 

How are Meta Tags Important for SEO?

As Meta tags are one of the basic parts of SEO which has the potential to boost the ranking of the page. Meta tags have a greater part in a search engine where it used to get better SERPs. Its parts such as Title, Description, and keywords enhances the visibility of your website among the search engine results. The search engine compares the keyword and description match exactly to ensure visibility of the webpage. Since the search engine reads the content keyword included in order to bring your page a better higher in SERPs.

 

Header Tags:

The header tags are used to differentiate the headings and subheadings or simply the headings in your post or page.

 

How are Header Tags Important for SEO?

Undoubtedly, header tags are the simplest way to context your content into different sections of your page. On using the keyword in header will assuredly bring out huge impact on search engine visibility of your website.

 

OG Tags:

Open Graph tags is a protocol which allows a web page to become highlighted and rich post or object on the social networks. In other words, it is a set of tags which allow a web master to provide complete information about the page or post.

Example – Article: og:type=”article”

How are Open Graph Tags Important for SEO?

On placing an Open Graph tag will create huge impact on social media that has become popular in the recent years. In fact, the Open Graph tags is conscious on social media but not to search engines like Google, Yahoo. Etc., since, the social media’s have enormously raised its significance which plays a major role to promote through social media’s using Open Graph tags.

 

Alt Tags:

It’s an HTML attribute applied to image tags to provide a text alternative for search engines.

 

<img src=”pupdanceparty.gif” alt=”Puppies dancing”>

 

How are Alt Tags Important for SEO?

On applying images to alt tags to kind of product or service photos can create positive impact on an Ecommerce Website which in result increases search engine ranking. Search Engines do not interpret images whereas the images can explain the specific web page which helps to rank when a search engine crawler it.

 

Canonical Tags:

A Canonical tag allows you to apprise search engine regarding the similar URL’s or content on the other page. This is also called as “Canonical link” which also helps the webmaster to prevent duplicate content issue.

rel=canonical

 

How are Canonical Tags Important for SEO?

A Canonical URL is used to declare a single page is to be referred as own page or originating page to search engine in order to add value to the content on the page which is considered as the source URL.

Favicon

Favicon is also known as a shortcut icon consist of icons that used to represent a web page or website which is often found in the address bar.

<link rel=”icon” href=”favicon.ico” type=”image/x-icon” />

How are Favicon Important for SEO?

Since Favicon is regarded as the important element of SEO which adds credibility to the website and helps in ranking the site. Favicon uses certain icon to increase the brand recognition which leads to obtain higher Click Through Rate in SERPs.

Hope now you have some idea on the importance of various HTML tags that are key factors for SEO ranking and to boost your Rankings.