Video Marketing strategy for your business is a need – How ?
Posted by: Smartladders | 30-01-2019
Your business needs a video marketing strategy. Ever since we started to explore social media channels the importance of video marketing has gone to its peak. It’s a comprehensive outreach and campaign strategy for your business.
The video is centralized with your innovative quotient that includes a lot of focus and analysis on the current trend and pulse of your audience. It is said that video marketing is the future. It’s more of actionable, conversational and the results are measurable. However, it’s also important to take it on the right track.
YouTube reports 100% rise of mobile video watch report every year. Also, videos on social media platforms are shared 1200%, and about 64% of the viewers end up buying the product. Thereby its proved that it’s time to take video marketing seriously.
You must analyse what kind of video your brand needs and the type of video, concept, content, length and much more. There may occur errors but below are the video marketing strategy to overcome the common errors and run the successful video campaigns.
Avoid controversy and stereotype.
Stereotype and controversies will make people talk about your video, but that will never fetch you a strong reputation. Your video must talk about your product and market your brand. It should focus on your unique selling point rather than pointing out other brand’s drawbacks and mockery.
You must have a clear message in your video or else the entire purpose of the video will get lost. Create your campaigns with more creative content that makes your audience excited about the brand, either create curiosity or give them useful information.
People are very busy nowadays, and they expect more of a crisp message, if you can convey or create curiosity with your video in the first 30 seconds, then you are going to love the results you get from it. Therefore, keep your message crisp and informative.
Focus on Call to action
CTA is the most important step you have to follow at the end of your video campaign. You can encourage your viewers to redirect to your website, sign up to your newsletter or to like your Facebook page. A successful video campaign is when your customer attempts the CTA you insist on doing.
Explore more new platforms
YouTube is famous and the widely used video marketing platform, but there are other platforms like Snapchat which has a lot of young crowds, Facebook is also used as an effective video marketing platform. You can always try on the new platform by segmenting the crowdsource for better engagement and results.
Video marketing is a useful tool for your business to lay your strong foundation by creating innovative and unique content and sequences. This is an easy way to connect with your audience and convert them into potential customers. Adding this new marketing strategy to your business will pay you good results. Just avoid the above-mentioned petty mistakes and improve your quality thereby you can get the best results out of the video marketing strategy.