A complete look back on Google’s Algorithm Updates

Posted by: Smartladders | 26-11-2018

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Many businesses have had a hard time in SEO practices lately there has been much misinformation about SEO which leads to a hard time in the value of SEO. Specific SEO methods can provide instant results, and some takes time, Google has always been an expert in analysing the sites, but Google’s search ranking algorithm has gone for several changes to predict and push low-quality sites to top of the search results, Google’s principle of “quality first” is made possible by the algorithms that are listed below.

The new mobile-friendly ranking algorithm is designed to give a boost to mobile-friendly pages this is the best way to test your web pages using mobile-friendly test tool in Google’s mobile search results. You must have had an encounter with any of the algorithm updates, let’s take a look at some of the popular ones.

Google introduces a lot of changes in ranking algorithm some are tiny, and some shake the SERP ’s, it’s time to take a look into SEO advice and a brief overview of these algorithms and changes.

Hummingbird

Hummingbird is the search platform being used from 2013 it pays attention to each word in the query and pays better focus on the meaning behind the words. The pages match the meaning is better than pages matching few words.

Panda

Google’s Panda update is meant to put a barrier on sites with poor  quality content to appear in Google’s top search results. It’s being updated from time-to-time.

What triggers Panda thin content

Low-quality, Untrustworthy, Duplicate content

Penguin

Google’s Penguin update is being used from 2012 to catch sites deemed to spam the search results mainly by buying links to boost Google rankings.

Penguin update is not a manual action it is automatic and will have a grip on your site when unnatural backlinks are no more a factor, to deal with a manual step you need a submission of the reconsideration request.

What triggers penguin?

Lack of anchor text diversity

Low quality of links and buying links

Too much Keyword stuffing

Pigeon

Google’s Pigeon update is in practice from 2014 which is released to provide more relevant, useful local search results which are closer to the traditional web search ranking signals. It improves the distance and location ranking parameters.

Payday

Google’s Payday update is in practice from 2013 this algorithm targeted in cleaning up search results “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Pirate

Google’s Pirate update is in practice from 2012 it is released to prevent sites with many copyright infringements reports this filter catch the sites that escaped before and might leave the sites previously impacted may flee if its made right since the filter is periodically updated.

Google’s EMD

Google’s EMD “Exact Match Domain” Update is a filter being used from September 2012 to prevent poor quality sites from ranking well only because they had words that match search terms in their domain names.

Top Heavy

Google’s Top-Heavy update is being used from 2012. This prevents sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a new Top-Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Make your website and content worthy for trouble-free, smooth and user-friendly website for better ranking and traffic. Google is serious about the updates and the quality of the search results therefore frequent checking of the updates will help you in many ways, be cautious and check your site often for a better awareness of your site and the updates.