Effectiveness of Mobile Marketing – Can Mobile Marketing Increase Your Success Rate?
Posted by: Smartladders | 05-03-2018
Mobile marketing is a part of digital marketing. This is becoming one of the effective options to promote product and services whilst increasing the brand awareness among the potential customers. This approach undeniably increases the sale ration of a business.
One of the main factors that make mobile marketing success is the use of handheld devices like mobile phones, tablets, and others by over 90% of the global population. This is one of the greatest advantages of reaching a huge population and thus promotes your brand beyond the geographical limitations.
Mobile marketing is never limited to any specific type of business or industry, perhaps it can be widely chosen by anyone including newbie and individual businesses. Undeniably, this effective digital marketing approach can help any business to quickly reach their targeted audience in a cost-effective way.
The effectiveness of Mobile Marketing:
Mobile marketing has an advantage of getting an instant response, as any text messages sent to the targeted audiences will 100% get noticed by the mobile phone users. The same is also applicable of the mobile app installed by the users. Unlike email marketing or any other sources of marketing approaches, this strategy has a huge potential of converting targeted audience to possible customers and thus the sales leads of the business increases.
Here are some of the advantages of mobile marketing:
Speedy conversions: According to a statistics, about 70% of the mobile users use their mobile phones for online searches. This enables them to directly connect with the company to shop online from anywhere they are and anytime they want.
Quality conversions: Unquestionably, since the mobile users search for product and services with their own self-interest, the chances of conversion rate is higher and quality too.
Benefits local population: About 95% of the users look for local information and 88% of the activities take place within a day. This benefits the local companies to boost their business whilst serving their local population seeking services immediately.
Constant access: The mobile devices give constant access to the consumers and thus they are capable of getting their desired services 24/7. Moreover, 90% of the mobile searches certainly lead to action and thus increasing the sales of a business.
With ample points to highlight, this mobile marketing is undeniably an effective approach to successful digital marketing. It can increase the success rate of the business as targeted whilst achieving their goals in the competitive digital space.