--- title: How to Advertise on LinkedIn Explore the Self service Ads description: Learn how to advertise on LinkedIn with self-service ads. Explore strategies and tips to maximize your LinkedIn advertising efforts. image: https://www.smartladders.com/hubfs/Advertise-on-LinkedIn.webp --- [Skip to content](https://www.smartladders.com/blog/how-to-advertise-on-linkedin-explore-the-self-service-ads#main-content) - [Home](https://www.smartladders.com) - Solutions - Resources - [News & Events](https://www.smartladders.com/blog) - [E Books](https://www.smartladders.com/e-books) - Company - [About](https://www.smartladders.com/about) - [Industry](https://www.smartladders.com/industry) - [Portfolio](https://www.smartladders.com/portfolio) - [Career](https://www.smartladders.com/careers) - [Contact](https://www.smartladders.com/contact) [![Smartladders-Logo](https://www.smartladders.com/hs-fs/hubfs/Smartladders-Logo.png?width=200&height=45&name=Smartladders-Logo.png "Smartladders-Logo")](https://www.smartladders.com) - [Home](https://www.smartladders.com) - Solutions [![](https://www.smartladders.com/hs-fs/hubfs/Marketing%20Automation.png?width=100&name=Marketing%20Automation.png) Growth Driven Design Uses real user data to continuously optimize websites for better performance. Delivers measurable improvements through iterative, conversion-focused design.](https://www.smartladders.com/growth-driven-design) [![](https://www.smartladders.com/hs-fs/hubfs/Website%20Development.png?width=100&name=Website%20Development.png) Website Development Builds fast, secure, and scalable websites tailored to business goals and user experience. Ensures performance, accessibility, and long-term digital growth.](https://www.smartladders.com/website-development) [![](https://www.smartladders.com/hs-fs/hubfs/Search%20Engine%20Optimization.png?width=100&name=Search%20Engine%20Optimization.png) SEO Services Improves organic visibility and rankings through technical and content optimization. Drives sustainable, high-intent traffic that converts over time.](https://www.smartladders.com/search-engine-optimization) [![](https://www.smartladders.com/hs-fs/hubfs/Social%20Media%20Marketing.png?width=100&name=Social%20Media%20Marketing.png) Social Media Marketing Engages audiences and builds brand presence across social platforms. Drives awareness, interaction, and lead generation through strategic content.](https://www.smartladders.com/social-media-marketing) [![](https://www.smartladders.com/hs-fs/hubfs/Shopify%20Development.png?width=100&name=Shopify%20Development.png) Shopify Development Creates conversion-focused online stores with secure and scalable functionality. Optimizes user journeys to increase sales and customer retention.](https://www.smartladders.com/shopify-development) [![](https://www.smartladders.com/hs-fs/hubfs/Marketing%20Automation.png?width=100&name=Marketing%20Automation.png) Marketing Automation Automates lead nurturing, campaigns, and workflows to deliver personalized experiences at scale. Improves efficiency, conversion rates, and marketing-to-sales alignment.](https://www.smartladders.com/marketing-automation) - Resources - [News & Events](https://www.smartladders.com/blog) - [E Books](https://www.smartladders.com/e-books) - Company - [About](https://www.smartladders.com/about) - [Industry](https://www.smartladders.com/industry) - [Portfolio](https://www.smartladders.com/portfolio) - [Career](https://www.smartladders.com/careers) - [Contact](https://www.smartladders.com/contact) - ![Get a Free Consultation](https://no-cache.hubspot.com/cta/default/340582/interactive-206447981931.png) # How to Advertise on LinkedIn Explore the Self service Ads by [Rachel](https://www.smartladders.com/blog/author/rachel) on June 22, 2023 [LinkedIn](https://www.smartladders.com/blog/tag/linkedin) In the recent years, there has been a wide range of tools to create your network with people among which LinkedIn was highly noticed because it created a platform to connect with professionals which also acted as a highly depended marketing platform. If you deal with the B2B business practices, then you definitely might have used LinkedIn advertising platform. LinkedIn is the platform where most professionals network online, and that’s where you can find your potential customers. LinkedIn has got more than what you expect. LinkedIn has got effective ads platform; you might be using PPC to make your presence visible on media like Twitter, Facebook or Google. You can now follow that for LinkedIn too. In this blog, we would explore the details of the LinkedIn ads types and its uses that can be a suitable channel for your business. ##### Let’s get started. Decide who is your target. LinkedIn advertising platform provides you a more extensive targeting capability. You can Identify who is your ideal target and use this ads facility according to your requirement in your marketing plans. ##### Why use LinkedIn ads? LinkedIn attracted an active community of people in different professions, according to the stats every second two new members are joining LinkedIn and about 40% of the account users are checking their profile on a daily basis. There are about 560 million people; this crowd is a reliable and severe bunch of people who are diverse in professions and of high standards across the world. Thereby the contact and network scope you gain here is something worth spending your time on. ##### You might think; will this LinkedIn ads works for your business? You can create an ad and reach out to your set of audience and then decide on it. There are different types of LinkedIn ads, you can check the benefits and of each ad and then decide. These Self-service ads can be done on your own; you can check with the campaign manager and do it all yourself. Target your potential audience, schedule campaigns and see who is clicking your ads, this is easy to follow and start your marketing tactics in LinkedIn advertising. ##### Sponsored Content Sponsored content is a way where you promote your existing content on your company page. This ad appears in the LinkedIn feeds of professionals whom you want to reach. With sponsored content, you can Get a message on your device: mobile, desktop. You can also use rich media. You can test your messaging and optimize your campaigns. ##### Sponsored InMail Sponsored InMail can deliver personalized messages in LinkedIn Inboxes where you can deliver relevant content that can fetch you relatively more number of clicks and conversions because people are more open towards real-time conversations using this ad you can: Conversions are easy with personalized, relevant messages. You can reach your audience in their mobile or desktop. Helps in real-time conversation. ##### Text Ads Text ads are used to increase traffic to your LinkedIn company page. Using text ads, you can create engaging descriptions, but these ads run only on the desktop, on the right side of the news feed which is very much attention-grabbing. These text ads are catchy and straightforward using this you can: Easily create ads and run a campaign. You can tailor messages to the professionals you want to reach. Pay for the ads that work. Per click or impression. ##### Dynamic Ads Using this ad you can generate ads dynamically based on your audience’s activity.If someone is searching for something that is relevant for you, then LinkedIn targets them with the right message at the right time. By using dynamic ads, you can Get more response. Optimize who want to see your messages. Increase your followers. Generate more customized call-to-action. ##### Programmatic display ads Using programmatic display ads, you can reach your target audience through your preferred programmatic buying platform. This kind of ads uses a variety of media like text, audio, video and lot more. Using this ad, you can Strengthen your product, service or brand. You can reach more professionals. Your ads will be interactive. You will also experience high-traffic in your LinkedIn pages. These features can help your marketing efforts in a better way, try implementing this ad creation and explore the natural and straightforward marketing ways. Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.smartladders.com/blog/how-to-advertise-on-linkedin-explore-the-self-service-ads) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://www.smartladders.com/blog/how-to-advertise-on-linkedin-explore-the-self-service-ads) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.smartladders.com/blog/how-to-advertise-on-linkedin-explore-the-self-service-ads) ## Related Articles [![LinkedIn-Tips-Professional-Networking](https://www.smartladders.com/hubfs/LinkedIn-Tips-Professional-Networking.webp)](https://www.smartladders.com/blog/13-linkedin-tips-on-professional-networking-business-and-marketing) ### [13 Linkedin Tips on Professional Networking Business and Marketing](https://www.smartladders.com/blog/13-linkedin-tips-on-professional-networking-business-and-marketing) Over the recent few years, LinkedIn has been positioning itself as the platform of choice for... by [Rachel](https://www.smartladders.com/blog/author/rachel) [![Ad-Spending-Worldwide-2019-1](https://www.smartladders.com/hubfs/Ad-Spending-Worldwide-2019-1.webp)](https://www.smartladders.com/blog/rise-in-ad-spending-worldwide-2019) ### [Rise in Ad spending worldwide 2019](https://www.smartladders.com/blog/rise-in-ad-spending-worldwide-2019) Videos are always a constant form of media that capture and retain your customer’s interest.... by [Rachel](https://www.smartladders.com/blog/author/rachel) [![Link-Selling-vs.-Link-Building](https://www.smartladders.com/hubfs/Link-Selling-vs.-Link-Building.webp)](https://www.smartladders.com/blog/link-selling-vs-link-building-understanding-the-key-differences-and-benefits) ### [Link Selling vs Link Building: Understanding the Key Differences and Benefits](https://www.smartladders.com/blog/link-selling-vs-link-building-understanding-the-key-differences-and-benefits) ##### Introduction: In the vast landscape of search engine optimisation, two key strategies are crucial... by [Rachel](https://www.smartladders.com/blog/author/rachel) #### Solutions - [Growth Driven Design](https://www.smartladders.com/growth-driven-design) - [Website Development](https://www.smartladders.com/website-development) - [SEO Services](https://www.smartladders.com/search-engine-optimization) - [Social Media Marketing](https://www.smartladders.com/social-media-marketing) - [Shopify Development](https://www.smartladders.com/shopify-development) - [Marketing Automation](https://www.smartladders.com/marketing-automation) #### Resources - [News & Insights](https://www.smartladders.com/blog) - [E Books](https://www.smartladders.com/e-books) #### Company - [About](https://www.smartladders.com/about) - [Industry](https://www.smartladders.com/industry) - [Portfolio](https://www.smartladders.com/portfolio) - [Career](https://www.smartladders.com/careers) - [Contact](https://www.smartladders.com/contact) #### Contact Us Syed Ammal Innovation & Incubation Center (SAIIC) Campus, Tamil Nadu 623502, India [India: +91 9042051001](tel:+91%209042051001)[tel:+1%20782%20409%200077](tel:+1%20782%20409%200077) [Email: dinesh.r@smartladders.com](mailto:dinesh.r@smartladders.com?subject=Hello%20Smartladders) [mailto:dinesh.r@smartladders.com](mailto:dinesh.r@smartladders.com) --- [![Smartladders Marketing Solutions](https://www.smartladders.com/hs-fs/hubfs/Logo-SL.png?width=394&height=116&name=Logo-SL.png "Smartladders Marketing Solutions")](https://www.smartladders.com) ©Copyright 2026. All rights reserved - [Privacy Policy](https://www.smartladders.com/privacy-policy) - [Terms & Conditions](https://www.smartladders.com/terms-conditions) - [Refund Policy](https://www.smartladders.com/refund-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rachel", "url" : "https://www.smartladders.com/blog/author/rachel" }, "dateModified" : "2026-02-03T09:35:16.797Z", "datePublished" : "2023-06-22T06:30:00.000Z", "headline" : "How to Advertise on LinkedIn Explore the Self service Ads", "image" : [ "https://www.smartladders.com/hubfs/Advertise-on-LinkedIn.webp" ], "mainEntityOfPage" : { "@id" : "https://www.smartladders.com/blog/how-to-advertise-on-linkedin-explore-the-self-service-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.smartladders.com/hubfs/Logo-SL.png" }, "name" : "Smartladders Marketing Solutions (OPC) Pvt Ltd" } } ```