Digital Marketing Trends to watch out in 2019

May 24, 2023
Digital Marketing Trends 2019 (1)

Are you still practicing old traditional techniques of digital marketing? and also wondering why you don’t get the desired results?

If it’s a yes, then you have to start using some latest developments in the industry that will help you focus on what all can get you better results in your online presence.

The evolution of Digital Marketing is into 4 major factors they are

  • Technology
  • Mobile oriented Digital Marketing
  • Story telling
  • First implement advantage

These factors can create experiences that will drive your business in a way customer would love to experience. Technology is helping out marketers to visualize their strategies more effectively and strongly. Which will make the digital marketing operations relatively more productive. Where you will be able to identify your customers and run campaigns more personalized.

AI and Chatbots

Many companies started using chatbots to help out their customer interaction and services. With the help of these technology evolution you can use voice or text to enquire to bots and that will respond you with everything you were looking for.Through this bot technology you can provide a superior customer service that will boost your business in many ways.

Brands have started using the platform like WhatsApp, Facebook Messenger, to communicate with their consumers since these tools are fast and utilized in common but no one likes to wait for a response for too long over the phone. Chatbots are making automatic responses to the consumers and guide them to what they look for. These chatbots use machine learning to find the correct response.

Chatbots can respond 24/7 they are always sticking to the point, and they never lose their patience. Chatbots can react to a different user at the same time, therefore, there is no delaying time the customer feels like he is being guided and taken care of, the advantage is chatbot doesn’t cost a colossal fortune you can use Facebook bot tools like the bot and explore the new way of engaging your consumers.

Marketing Automation

The best way to tackle the barriers in time is by automating your processes and marketing is the best apt area ripe for automation. The key for the success of your business is exploring a tool that can automate all components of marketing in a single go, and these five platforms take unique approaches to automating your marketing processes to make you and your entrepreneur’s lives much easier and innovative.

Digital Advertising

Digital Advertising has successfully adopted the Artificial Intelligence

Facebook and Google already uses AI and Machine Learning to analyze their target audience interests, demographics, and other factors to learn the potential audience for their brand

Google Ads has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.
Some platforms incorporate AI.

Adext is Audience Management as a Service (AMaaS) that use deep and machine learning to automate and optimize your ads on platforms like Google AdWords and Facebook Ads. In addition to analyzing different audiences to detect the one most likely to make the conversion, it also identifies which platform is the most profitable one.

The algorithm is brilliant that get adjusted and optimized on budget every hour so that the advertisers can get the highest sustained conversion rate.

Video marketing

Video marketing exists from late 2000 however it has got into the limelight in the recent years due to its positive impact and influence in the market. Therefore, video marketing will remain a trend in 2018 with proper content to trigger website traffic, search engine rankings and user engagement.

Tools for Digital marketing

Technology is evolving every second, new social media tools and applications are constantly being developed in the market. Each new tool extends the reach of social media to a new set of audience by increasing the functionalities and abilities, with different number of social media automation tools out there in the market it’s pretty tough to pick the best ones out so here we have mentioned few tools which are used extensively in common by most of the companies.

  • Buffer
  • Hootsuite
  • SocialSpourt
  • Buzzsumo
  • Coschedule

Final thoughts

2018 is coming to end and its time to get out from the old techniques and use new technology, tools and strategies that would bring your business more productivity and user engagement. You have to watch out for the latest features for your digital marketing platforms and create more personalized and innovative campaigns for your targeted audience.
Identifying your target audience better with these technologies and serving them with what they need with the use of these predictive analytics and machine learning would always work for your business, make sure what the world needs so that you can always stay ahead and compete your competitors.

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