When Machine Learning and AI meets Digital Marketing
The role of marketing is to reach customers and serve them during the past few years marketers are facing hard challenges and struggles to market campaigns for their audience manually due to the segregation of customers in the omni channel and data-rich environment.
Technologies like Machine learning, Artificial Intelligence, IOT are becoming the primary factors capable of rolling out the high-end personalized marketing methods.
These technologies use their self-learning and identifying the concept and automate the most effective and efficient marketing techniques, reaching of the relevant, targeted audience most appropriately in all possible channels.
Therefore, marketers have updated themselves in such a way the technology is taking over the world. People are exposed to various social media platforms than never before. Which created an ample opportunity to reach your target audience that also leads to competing lot other voices in the market because the market has flooded and you need to remain extraordinary to get a voice across the market.
Adding to it audience are more open to technology than never before, they will really listen to you nor tolerate you only when the subject matter and their purchasing cycle is more relevant to them, that sounds like a lot to handle, but that’s how the marketing campaigns are running, the rule is always the same these campaigns will work only if its flexible to each view at the right time on the right platform
You can imagine an outreach programme manually; marketers have millions of data of the individuals in their CRM systems, they also have an e-mail account to reach them and social media accounts too. However, it takes much time to identify the potential group and targeting them with mail or content which is relevant to them and their purchasing cycle without taking much time and any human error.
It’s always the right marketing on the right platform with the right message.
There are many channels to reach the customers, but the marketers are incapable of analyzing it down manually thereby they even try to reach the customers physically by setting up different campaigns which is very much time-consuming. Moreover, it’s going be hours together to drill down and analyze data to create customer profiles and to end up setting campaigns to go across different channels to reach different audiences.
In this busy industry, it’s not a healthy idea to let things delay and miss out. Therefore it’s a critical stage to analyze how time can be spent wisely and to focus on developing more creative and engaging ways and subject to attract the audience rather than sitting with the old message types.
These are a lot of scenarios and difficulties prevailing in the traditional way of marketing, so what must be the alternatives?
Marketers need a program where they can conduct data analytics with the use of Machine Learning and AI to boost their campaigns. For any marketers it’s a dream to drive interactions with their audiences across the platforms, AI and Machine Learning can tap into the reality these technologies can run across millions of customers profile and analyse those data linked to all social media platforms and ensure your customers activity and analyse the potential customer at the front line through which the marketers job is done most efficiently with the target , but the real beauty of these technologies are not only in analyzing but in execution.
The platform that run with AI and Machine Learning can automatically segregate which marketing messages should reach which kind of audience through which social media platform, they even take care of the personalization by learning up their profiles they conclude their motive and personalize message according to the audience and send them in the right marketing message on right platform. In such a competitive market this hit of AI and Machine
Learning can make you outstanding in the market.
Marketers have a lot to do reach their targeted audience and get their job done which can never be done manually in a short span of time. However, by getting technologies like AI and Machine Learning on-board these outreach jobs can be made accessible and erect, you can make sure your marketing campaigns reach right people at the right time in the right platform with the right message personalized for each which will cause them to interact with your brand.
Isn’t that sounds astonishing, simple and effective? Let’s explore the technology to its fullest and enjoy the simplified marketing.
Digital Marketing17 SEP 2018 | Rachel