Google’s Latest Algorithm Update : Broad Core Update
The recent update on Google’s broad core algorithm has got the limelight in the market, The Co-founder of Search engine land Danny Sullivan has officially confirmed its core algorithm update happened last week.
Google keeps a track on the search results it keeps analyzing the factors that tend to affect the search results from its point of view. Updates in Google happens on a daily basis, but this broad core algorithm is different, this type of broad-scale updates occurs several times in a year.
There prevailed a vague idea that Google created algorithm updates just to focus on the eradication of low-quality web pages. It’s a different idea to target on low-quality web pages versus to develop algorithms which define the perfect answer for the search query.
To put it blunt , Google has found some of the websites are ranked high more than the ones google considered to be the ones, good in quality; so going forward it examines the criteria’s in common and have updated the algorithm accordingly, due to this update some site may notice fall and some may notice rise but it clarifies that there is nothing wrong with the sites in general rather it’s the changes made to the system in order to make those websites which google evaluates to be a quality work to fall into the limelight, it authoritatively added that there is nothing to ‘fix’ this update to make websites perform well rather be focused on building excellent content.
Screenshot of Search Engine Expert’s Conversation on Twitter
So, all together Google has updated its algorithm to make way to the websites which are good in quality in the analyze of Google itself. Therefore, the better way to stay ahead is to keep calm and build quality content which can serve the purpose of the search query.
Google Algorithm11 Jan 2022 | Keren Emil