Content Marketing Impact On Digital Marketing : Is Not That Difficult As You Think
In the recent years, any business like yours is wrestling with the familiar tactics you have been using to communicate with your customers. In this growing diversity, the ability to adopt the interactive technologies and to evolve social media to connect with your consumers are varied.
As you explore new ways to connect with your customers, you must have come across the term “content marketing” what it is all about content marketing?
Is it worth spending? Does it mean or just a fad or a cool
What Is Content Marketing?
It is an approach to marketing strategy focused on creating a relevant, consistent content to attract and retain the audience which directly drives to profitable customer action.
So, it’s not a four or five random social media feeds; you must have a bright idea on what is to be accomplished and how it is supposed to be your objectives which make you move closer to the audience.
Your content must be explicitly benefitting a defined audience, just take a analyze on what are the needs, interests, likes, dislikes, trends, questions, of your prospects?
- Research how your products can fit into all their questions.
- Explore what expertise you specifically have for them?
- Write a content which would serve the purpose of answering your prospect’s questions, which would entertain and engage them in a productive way.
The content should be valuable, relevant and consistent
The audience who read your content should feel something new have been taught to them, and they should feel worth watching it.
The content should answer all their questions, needs and concerns which relatively create the trust factor in them which results in the check for your answers before the decision they make.
Create your recognization regularly and consistently, make your presence useful and thereby your organization gets familiarity.
Why is content marketing matters to consumers, search engines and thereby to your business?
Today’s consumers firmly believe in good information they generally research and compare the products and services before they go with it , people look for good content that gives them the clarification on things they are looking for, according to the research done recently about 70% of the consumers read article and believe it rather than the advertisement. Consumers feel closer to learning the content and less reactive to the commercials, and they also stated these contents help them to make better decisions on buying things.
Content is the major factor in the search engine, Google’s update on algorithm puts straight relevant content tops the crawl search there is no quality or quantity factor it’s all about the relevancy, adding more attention to your content will make your content SEO-friendly thereby it is consumer-friendly.
According to the survey on the most critical factor in digital marketing 2017, content marketing tops the list which is directly connected to your business so to make good content will impact your business growth immensely, so its time to focus on content.
- About 47% consumers view a piece of information from the internet before engaging with the conversion.
- logging creates more than 67% of leads than the typical advertising.
- The survey from 2014 to 2017 shows an increase in the importance of content marketing ranging over 79%
Get started with content marketing with the following steps;
Organising your customer’s needs, concerns, activities and planning your accordingly is the foremost step you are supposed to do to achieve your goal in the marketing its always about what they need to serve, it’s not what you have to serve. So taking additional attention to what they will pay your efforts.
Audience– identifying your target audience is helpful for the most of the conversion rate, by identifying them, you can act according to their likes and needs. Thereby the conversion rate is relatively high.
Content development– creating content with the clear vision of what you want to convey is the most important factor while writing down the content.
Implement– publish your content with consistency and to the targeted audience, trigger the perfect social media with your content, sticking to the current trend will add more result.
Monitoring the results– check your result instantly, what you do is to get good results in return so to track it and to keep an eye it matters the most from there you can learn new ways to explore and enhance your business. Assessing the number of likes shares and comments will give you a clear picture of what exactly your audience is looking for you, therefore, stay focused on your results end of the day it matters the most.
There is a long way to go in content marketing, creating more personalized and specific content will help you gather data which are useful for your business and to act wisely with your business with this significantly improving technology it’s important to create more specific and accurate content to keep up with the standards of your business. There is a lot to be made out of content marketing its all about how we perceive things, believing in what you will reflect on your work and results, way to go in content marketing.
Content Marketing02 MAY 2018 | Keren Emil