10 Effective Ways to Attract your Right Traffic Using PPC
Every business needs a web presence, considering the current scenario web presence has become the basic essential need of every business therefore you need to know how it all works that’s doesn’t mean you must know how to design a website nor the ins and outs of SEO instead you may hire an agency to improve your web visibility, therefore, its necessary to know at least about the mechanics of it.
If you want to explore your business online, then all you have to know about is Search Engine Marketing (SEM).
The primary goal of SEM is to have your prospects and customers find you quickly by inserting keywords in search engines, possibly your listings will show up high in the search engine’s result page.
To explore the free “organic” search, you need to figure out the keywords your customers would use to search in the search engines.
For (PPC) Pay-Per-Click, you bid positions which also starts with the determination of the keywords your customers use. Therefore the keywords are the key.
There are specific basic lessons to follow to optimize your search engine marketing using your focus on keywords.
Quality, not Quantity-
It’s all for the kind of visitors not the volume of traffic; When selecting search keywords, you’re not only trying to make or get top rankings but also to improve the odds of how your site is “seen” by the engines so the right customers can find you.
Keywords can be in several phrases as well so don’t constrain yourself with the only single keyword. Look for precise phrases that will attract the potential visitors.
Leverage the need.
The prime factor in search indexing is the HTML title tag at the top of your browser window. The page’s title should include search terms and message to attract the customers to click the listings.
Keywords do wonders when there’s actual content for a search engine to cruise and find and also when you post relevant information; other sites tend to link to your website which will cause an increase in the traffic.
Figure out the keywords.
Once you have found out the best keywords, then optimize your pages using those words several times thereby the more matches, the more the engine considers the relevance of the site.
It’s also the best idea to link your customer to the page they are looking for rather than linking them to the home page. Automate your efforts by avoiding registering with multiple search engines
Test your results.
Visit your search engine and the keywords you have been using and also inquire you, customers, what they use for better enhancement and learning.
It’s great to run a pay-per-click campaign for certain period whereby you can quickly learn which keywords pulls the best result with this you can optimize your page and shift to organic search.
Location is important.
Using a word combination that consists of your city and surroundings will draw you more customers.
Think like you are a searcher.
Some of your customers may use different words; some may misspell or mistype common words, therefore, think like them and act accordingly.
To pull the volume of traffic doesn’t use inflated keywords that might disappoint your potential customers.
These are the primary ways followed to keep attracting the right traffic but to stay ahead you must be more cautious and continually update and refine your keywords thereby you can analyze the improvement in the ranking and traffic, tracking this will help you be alert in the market. Because search engine will add up terrific growth in the marketing bucket.
Google Ads20 JUL 2018 | Rachel