SEO is governed by many factors which are outside the direct control of SmartLadders and other SEO company. Search Engines are third party systems with unknown variables, algorithms and indexing decisions that can change at any time, with which we have no control over. As such, no SEO specialist can offer a 100% guarantee of getting your website ranked #1 on any major Search Engine for your desired keywords.
SmartLadders only use honest, ethical and completely legitimate techniques and accepted standards to improve your Search Engine Ranking – no tricks, no invisible text, no black hat methods. Some other SEO companies around the world use illegal software to spam Search Engines in order to improve the website rank quicker, but this usually results in a permanent ban of the website. By working with search engines and not against them, SmartLadders ensures that clients have the best chance of achieving high organic search engine result page (SERP) rankings.
SmartLadders will provide the services with reasonable skill and care. The client acknowledges that SmartLadders has no direct control over Search Engines and cannot guarantee the speed of performance of technologies provided by Search Engines in relation to the delivery of the services. SmartLadders operates within the major Search Engines. Listings will appear on either .com or any search engines dependant on the website’s status, and the decisions of the Search Engines.
The Customer acknowledges that no promise, representation, warranty or undertaking has been made or given by SmartLadders or any person or company on SmartLadders’ behalf in relation to the profitability or any other consequences or benefits to be obtained from the delivery or use of the Software or as to its merchantability or fitness for any purpose or purposes whatsoever and the Customer has relied upon the Customer's own skill and judgement in deciding to acquire the Software for use by the Customer and the Customer hereby agrees to indemnify and keep indemnified SmartLadders against all actions, costs, expenses, charges, claims or demands whatsoever whether at law or inequity which may arise out of the use by the Customer of the Software excepting always the rights conferred on the Customer pursuant to the terms of this Agreement.
SmartLadders will not be responsible for a failure to supply, perform or deliver Software and Services in the event of any fact, circumstance, matter or thing beyond the reasonable control of SmartLadders and shall be relieved of that obligation to the extent, and for the period, that it is unable to supply or perform the Services.